# Colorado Tourism

The Colorado Tourism Office (CTO) is the state’s official destination marketing and management organization, operating Colorado.com to inspire responsible travel and disperse visitation across Colorado’s four-season experiences. Housed within OEDIT, the CTO supports the tourism economy through consumer marketing, research, industry programs and destination stewardship

Bonafide ID: DMO-ANAVCH4Y07Q8
Official Website: colorado.com

## FAQs

### Locations

- [Colorado](/faq/md/colorado.md)

## Global Presence
• $28.5B in traveler spending (2024) • 95.4M total travelers (2024, +2.3% YoY) • 188k+ jobs supported (2024).

## History & Evolution
• 2000: Colorado Tourism Office created in statute. • 2015–2021: State established and later codified the Outdoor Recreation Industry Office (OREC) to support industry and stewardship (adjacent to CTO within state apparatus). • 2023–2025: Record/near-record visitor spending; CTO emphasizes dispersion and stewardship; NTTW 2025 activations.

## Recent Developments
• 2025 NTTW statewide activations and messaging. • Reported $28.5B travel spending in 2024 (Dean Runyan methodology). • Accessible Travel Program cohorts and partnerships. • Dark Sky Certification Mentor Program participants named. • Ongoing destination stewardship surveys and programs.

## Social Media - Instagram
https://www.instagram.com/visitcolorado/
 – @VisitColorado

## Brands Portfolio
Consumer brand: Visit Colorado / Colorado.com plus industry programs (e.g., Destination Stewardship, Grants, Research)

## Social Media - X
https://x.com/Colorado
 – @Colorado (Visit Colorado)

## Sustainability Focus
Statewide “Responsible Tourism” initiative (dispersion to off-peak and less-visited places; stewardship messaging)

## Sustainability & Social Impact Goals
Promote responsible, respectful travel; disperse visitation to off-peak seasons/less-visited places; support local communities through stewardship initiatives.

## Social Media - Facebook
https://www.facebook.com/VisitColorado
 – @VisitColorado

## Founding Date
May 22, 2000

## Other Information
• Grants & programs (marketing, destination stewardship) and industry newsletter. • Partnerships & pilots around Accessible Travel and Dark Sky readiness; collaboration with Wheel the World. • Robust research hub (economic impact, profiles)

## Social Media - LinkedIn
https://www.linkedin.com/showcase/colorado-tourism-office/
 – Colorado Tourism Office

## Social Media - YouTube
https://www.youtube.com/@visitcolorado
 – @visitcolorado

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## Data Claim Check

Timestamp: 2026-05-28T20:08:57.852Z
Serial: 20260528200857
Shibboleth: pediment-piston-manuscript