# Viceroy Hotel Group Viceroy Hotel Group operates as a full-service lifestyle luxury hotel brand, offering a portfolio of uniquely designed hotels and resorts that provide exceptional service and immersive experiences in some of the world's most desirable destinations. Bonafide ID: HO-HPAETR438MNLX Official Website: https://www.viceroyhotelsandresorts.com ## FAQs ### Properties - [Viceroy Los Cabos](/faq/md/properties/viceroy-los-cabos.md) - [Viceroy Riviera Maya](/faq/md/properties/viceroy-riviera-maya.md) - [Viceroy at Ombria Algarve](/faq/md/properties/viceroy-at-ombria-algarve.md) - [Viceroy Kopaonik Serbia](/faq/md/properties/viceroy-kopaonik-serbia.md) - [Viceroy Santa Monica](/faq/md/properties/viceroy-santa-monica.md) - [Viceroy Snowmass](/faq/md/properties/viceroy-snowmass.md) - [Hotel Zena Washington DC](/faq/md/properties/hotel-zena-washington-dc.md) - [Viceroy Washington DC](/faq/md/properties/viceroy-washington-dc.md) - [The Observatory, A Viceroy Resort](/faq/md/properties/the-observatory-a-viceroy-resort.md) - [Viceroy Chicago](/faq/md/properties/viceroy-chicago.md) - [Viceroy Park Avenue](/faq/md/properties/viceroy-park-avenue.md) ## Social Media - Instagram https://www.instagram.com/viceroyhotels/ | @viceroyhotels ## Company Description Viceroy Hotel Group operates as a full-service lifestyle luxury hotel brand, offering a portfolio of uniquely designed hotels and resorts that provide exceptional service and immersive experiences in some of the world's most desirable destinations. ## Other Information • Acquired by Highgate, December 2022 • Viceroy Discovery loyalty program — members save 10% on rates and earn up to 7% back in Discovery Dollars • Featured in the Michelin Guide hotel collection • Recognized with TripAdvisor Traveler's Choice awards across the portfolio ## Ticker Symbol N/A (privately held; owned by Highgate) ## Market Value Not disclosed (private company; acquisition terms with Highgate, Dec 2022, undisclosed) ## Number of Employees 1500 ## Social Media - TikTok https://www.tiktok.com/@viceroyhotels | @viceroyhotels ## Social Media - YouTube https://www.youtube.com/user/ViceroyHotelGroup | Viceroy Hotel Group ## Social Media - LinkedIn https://www.linkedin.com/company/viceroyhotelandresorts | Viceroy Hotels and Resorts ## Social Media - X https://x.com/viceroyhotels | @viceroyhotels ## Founding Date 1999 (founded by Brad Korzen at the Avalon Hotel, Beverly Hills) ## Social Media - Facebook https://www.facebook.com/ViceroyHotelsAndResorts/ | Viceroy Hotels & Resorts ## Headquarters Address Viceroy Hotel Group, 870 7th Avenue, 2nd Floor, New York, NY 10019, United States ## Recent Developments • December 2025: Arash Azarbarzin named CEO of Viceroy Hotels & Resorts (40+ years hospitality experience) • December 2025: Four executive hires announced — Patrick Pahlke (Chief Commercial Officer), David Solis (VP, Global Luxury & Leisure Sales), Megan Mulholland (SVP, Brand Marketing & Wellness), Shel Buhler (VP, Food & Beverage) • Brand relaunch emphasizing experiential travel and design-led, culturally immersive guest experiences • The Harriman, a Viceroy Resort, set to open in Sun Valley/Ketchum, ID in June 2026, marking expansion into branded residences • March 2026: Forbes profile highlighted CEO Azarbarzin's career trajectory ("From Dishwasher to CEO") ## Sustainability & Social Impact Goals • Diversity, Equity, Inclusion & Belonging program with partnership with Out & Equal Workplace Advocates • "Viceroy for Everyone" LGBTQ+ Travel Advisory Board initiative • Signatory to the American Hotel & Lodging Association (AHLA) pledge on employee/guest safety, harassment awareness, and trafficking prevention training • "Influencer for Good" program pairing social media voices with property charity partners ## Brands Portfolio Viceroy Hotels & Resorts is operated as a single brand; distinctly concepted properties include Hotel Zena (Washington, DC), a female-empowerment themed boutique hotel under the Viceroy umbrella. ## History & Evolution • 1999: Founded by Brad Korzen, launching with the Avalon Hotel in Beverly Hills, CA • Grew into a global lifestyle luxury brand known for design-driven, culturally immersive boutique hotels • December 2022: Acquired by Highgate, a leading hospitality investment and management company • 2025–2026: Brand relaunch under new CEO Arash Azarbarzin with a focus on experiential travel, design-led luxury, and expansion into branded residences and outdoor leisure destinations (e.g., Sun Valley) ## Sustainability Focus • Low-flow water fixtures and energy-efficient lighting across properties • Recycling, composting, and green purchasing policies • Supplier sustainability standards integrated into procurement • Viceroy Bali is among the first Ubud properties to earn GSTC (Global Sustainable Tourism Council) certification ## Global Presence (as of current year) • 14 properties across 4 countries (United States, Mexico, Serbia, Portugal), plus branded residences • 2 additional resorts in the development pipeline • The Harriman, a Viceroy Resort (Sun Valley/Ketchum, ID) opening June 2026 — first branded-residence project under Highgate ownership • Acquired by Highgate in December 2022, accelerating brand growth into leisure/outdoor markets --- ## Data Claim Check Timestamp: 2026-11-10T00:16:01.712Z Serial: 20261110001601 Shibboleth: obsidian-manuscript-griffin